E-Commerce Broker will help your Sales Potential in the Market

Are you maximizing your sales potential in the market?  Or are you missing the biggest, most obvious piece of your strategy?  If you’re not utilizing an E-Commerce expert or broker, the answer is most likely yes.

Amazon and E-Commerce are changing the retail landscape for every industry, including food and beverage.  Amazon currently holds a small share of U.S. grocery sales ($1.5B in sales in 2016).

A recent study by Packaged Facts is predicting that Amazon’s online food and beverage sales will top $30B by 2025.  That’s a 1900% increase.  If you’re not taking advantage of Amazon, you’re missing out on big potential sales revenue.

Amazon’s acquisition of Whole Foods is sending ripples through the consumer products industry. Retail, including Supermarkets and Toy Stores, have been consolidating and offering consumers few choices.

There is no doubt that Amazon will use Whole Foods as Amazon Fresh Fulfillment Centers and Whole Foods will learn much from the digital data technology of Amazon.  However, we have watched supermarkets and toy stores consolidate and even vanish over the last 15 years.  This acquisition begs the question, ‘do supermarkets need to be so large’?  Can they continue to afford to be so large?

Will Amazon’s acquisition trigger the death spiral for today’s traditional supermarkets?  We can imagine a world in which supermarkets are much smaller.  Amazon increasingly takes consumer products business away from traditional retailers, and consumers go back to buying meat and produce at butcher shops and fruit and vegetables from stand-alone fruit and vegetable stores. The convenience of buying from Amazon and the variety of products they offer will push online grocery shopping further and further.

Nearly 50% of online shoppers go directly to Amazon for product searches with 90% of consumers checking Amazon even if they purchase their product elsewhere.  These numbers are staggering and only continue to grow.  Amazon presents small brands with a unique opportunity: to gain instant national distribution and place their products in front of millions of consumers.  But it’s not as easy as it sounds.

William Sipper on how Amazon may be your sales potential in the market
William Sipper on how Amazon may be your sales potential in the market

It seems easy to sell products on Amazon.  It makes one think that anyone can do it. However, for consumer products companies, as simple as Amazon’s consumer-facing platform, the back end is anything but.  Amazon’s selling platforms are complex, dense, and constantly changing.  With outsourced seller service and a completely algorithm based selling system, it can be nearly impossible to make a splash and stand out.  It’s no longer enough to simply list your product on Amazon.  There are many ways a brand can have their products ranked higher on Amazon, through marketing, SEO, and pricing strategies.  It’s about partnering with the right people to help find the best services for your brand.

Every brand should have its own Amazon selling and marketing strategy that caters to its individual needs and infrastructure.  This is where an E-Commerce expert and broker come in.  The right broker will walk you through a deep dive into the largest online sales channel in the world and provide you with a deep understanding of best practices for sales channel, pricing, promotions, profitability, and execution.

Are you ready to take the next step in your brand journey?

Post Author: William Sipper

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