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Mobile Apps Influencing F&B Industry

How mobile apps are influencing the food and beverage industry We live in the age of mobile phones, and the majority of smartphone owners use their phones to engage in multiple activities. The impact of mobile apps on the food and beverage industry is continuing to create change. Consumers love to share culinary experiences and […]

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| by Bill Sipper | No comments

Electric Cars Could Have An Impact On Beverages

Will beverage sales drop as more electric cars take to the road? When electric cars hit the road and drivers don’t have to fill up tanks at gas stations, could impulse purchases at convenience stores drop? Morgan Stanley analysts have concluded that this could take place. Convenience stores could take a hit In a report […]

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| by Bill Sipper | 1 comment

Drink Consumption in Philadelphia Drops

Sugary Drink Consumption in Philadelphia Drops A Drexel University study has found that the tax of 1.5 cents per ounce on soda and sweetened beverages in Philadelphia has meant that residents are about 40% less likely to drink soda every day. The researchers surveyed 900 Philadelphia residents before and after the tax took effect. They […]

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| by Bill Sipper | 1 comment

Philly’s Soda Tax Falls Flat

Other cities are watching as Philly’s soda tax falls flat All eyes are on Philadelphia as the results of 1.5 cents per ounce excise tax being imposed on beverages sweetened with sugar start becoming apparent. Philly’s soda tax was the first tax of this nature to be introduced in a major city. The idea was […]

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| by Bill Sipper | 1 comment

Generation Z Most Connected Generation Ever

Generation Z – Marketing to The Most Connected Generation Ever Generation Z, or Gen Zers, are born after 1995, and they grew up with internet access and mobile technology. This makes them harder to market to than other generations in that they have developed very selective filters. They have a very short attention span! But […]

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| by Bill Sipper | 1 comment

Amazon’s Strategy Changed the Marketplace

Strategy And Your Brand Amazon has been a game changer in the digital marketplace where it has redefined the customer experience. Traditional brands are fighting to stay relevant as they compete with new, digitally experienced companies.Your brand needs to understand Amazon’s strategy. Prime, Amazon’s membership program, is helping to accelerate its forward momentum.  Over 40 […]

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