| by Bill Sipper | 1 comment

Retail & Grocery: Amazon.com, Inc.

In only 24 years, Amazon.com Inc. has evolved from a little online bookstore to the most extensive digital retailer in the world. Generating $177.9 billion in net sales from its over 300 million users in 2017, it is a giant in many markets, including retail and groceries. As the company remains true to its four […]

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| by Bill Sipper | No comments

Creating North America’s Premier Food Wholesaler

  In June 2018, United Natural Foods (UNFI) and Supervalu decided to uproot North America’s wholesale distribution by combining their efforts to create a premier wholesale distributor. UNFI is the largest distributor of natural organic products in the United States and Canada, while Supervalu is the largest publicly traded wholesaler in the U.S. Their joint […]

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| by Bill Sipper | No comments

F&B Industry Branding

How Branding is Evolving in the Food and Beverage Industry In today’s food and beverage industry, consumers want brands to be authentic. Branding is evolving in this industry.  They are quick to pick up when they aren’t authentic and to tell others on social media. Brands have to keep customers fully informed about the products […]

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| by Bill Sipper | 1 comment

Amazon’s Strategy Changed the Marketplace

Strategy And Your Brand Amazon has been a game changer in the digital marketplace where it has redefined the customer experience. Traditional brands are fighting to stay relevant as they compete with new, digitally experienced companies.Your brand needs to understand Amazon’s strategy. Prime, Amazon’s membership program, is helping to accelerate its forward momentum.  Over 40 […]

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