| by Bill Sipper | 1 comment

Why User-Generated Content is What Consumers Crave

Beverage Marketing: Why User-Generated Content is What Consumers Crave Fans create brands. And when it comes to brand marketing, there is nothing stronger than peer-to-peer promotion. Brand ambassadors and fans motivate other people to choose and use your products and services, like your beverages. In marketing, this is called user-generated content (UGC), and it’s what […]

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| by Bill Sipper | No comments

5 Ways Your Beverage Business Can Maximize Influencer Marketing

Beverage Business Marketing An influential voice has the power to get people to listen, change their opinion and impact their decision. Therefore, influential people can resonate with their audience to benefit brands in any industry, even the beverage business. And as one of the latest trends in marketing, beverage companies can use influencer promotion to […]

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| by Bill Sipper | 1 comment

Food and Beverage Company Faults

A Food and Beverage Company that doesn’t make Good Use of Social Media is Shooting itself in the Foot The intense competition that exists in the food and beverage industry can make it difficult for smaller brands to gain the attention of consumers. Using social media marketing effectively can make a difference. People tend to […]

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| by Bill Sipper | 1 comment

Amazon’s Strategy Changed the Marketplace

Strategy And Your Brand Amazon has been a game changer in the digital marketplace where it has redefined the customer experience. Traditional brands are fighting to stay relevant as they compete with new, digitally experienced companies.Your brand needs to understand Amazon’s strategy. Prime, Amazon’s membership program, is helping to accelerate its forward momentum.  Over 40 […]

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