| by Bill Sipper | 1 comment

Why User-Generated Content is What Consumers Crave

Beverage Marketing: Why User-Generated Content is What Consumers Crave Fans create brands. And when it comes to brand marketing, there is nothing stronger than peer-to-peer promotion. Brand ambassadors and fans motivate other people to choose and use your products and services, like your beverages. In marketing, this is called user-generated content (UGC), and it’s what […]

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| by Bill Sipper | 11 comments

Key Innovation Trends in Soft Drinks 2018

What Beverage Insiders Need To Watch Today Product trending is usually closely related to the consumer’s lifestyle. We are experiencing a global trend where it’s becoming popular to be a workaholic, to go to the gym regularly, to live an organic and vegan lifestyle and to avoid unhealthy products, such as sugar or artificial ingredients. […]

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