Bill Sipper Food and Beverage Sales and Consulting
My Blogs and Rants
My Blogs and Rants
BILL SIPPER is a food and beverage industry leader who has guided numerous brands from concept to commercialization to category leadership. He held senior positions at leading brands including Evian, Nantucket Nectars, Fresh Samantha/Odwalla, Naked Juice and Clearly Canadian. Bill’s strategic expertise and executional focus helped those brands succeed and can help your brand succeed, too.
Consulting closely with client leaders as they consider a sale or acquisition, Bill has supported several brands through the process. (Naked Juice was sold to Pepsico, Fresh Samantha/Odwalla was sold to Coca Cola, and Nantucket Nectars was sold to Ocean Spray). Bill has significant international experience, and works with clients in Asia, Europe, South America and the Middle East. He draws on this expertise to help international brands establish presence in the US and to help US brands expand internationally.
Bill is active in philanthropic causes: He served as president of Robert Kennedy Jr.’s clean water charity, Tear of the Clouds; was an advisor to The Walden Woods Project; and served on the Board of Directors of the National Osteoporosis Foundation.
Bill has been featured on Food Network’s “Unwrapped” and in the PBS documentary “The Water Wars.” He has been a featured speaker at Columbia University School of Business, The Bottled Water Congress (Torino, Italy), the Pan Arab Congress on Osteoporosis (Tunisia), and at virtually every major US food and beverage show, including Natural Products Expo, BevNet, Nosh Live and more. His articles have appeared in leading trade publications, and he is frequently quoted in media including The Wall Street Journal, Barron’s and the New York Times.
Food and Beverage Sales and Consulting
There’s nothing like an expert guide. As you take your brand forward, you’ll come up against challenges that can seem overwhelming. That’s where Cascadia Managing Braneds comes in. Our leaders and staff provide expert guidance at every stage of brand development. Just as important, we execute seamlessly on the ground.
We handle all aspects of the food and beverage industry including planning, sales management, sales execution, marketing, branding and positioning, social media, e-commerce, packaging design, production, financial planning and projections, business plan development, and more...
Beverage Sales and Consulting Food and Drink
Our proven expertise in strategy, brand management, sales execution, marketing and operations will help you reach the summit.
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Beverage Sales and Consulting Food and Drink
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