| by Bill Sipper | 11 comments

Key Innovation Trends in Soft Drinks 2018

What Beverage Insiders Need To Watch Today Product trending is usually closely related to the consumer’s lifestyle. We are experiencing a global trend where it’s becoming popular to be a workaholic, to go to the gym regularly, to live an organic and vegan lifestyle and to avoid unhealthy products, such as sugar or artificial ingredients. […]

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| by Bill Sipper | 1 comment

Generation Z Most Connected Generation Ever

Generation Z – Marketing to The Most Connected Generation Ever Generation Z, or Gen Zers, are born after 1995, and they grew up with internet access and mobile technology. This makes them harder to market to than other generations in that they have developed very selective filters. They have a very short attention span! But […]

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