| by Bill Sipper | 1 comment

Why User-Generated Content is What Consumers Crave

Beverage Marketing: Why User-Generated Content is What Consumers Crave Fans create brands. And when it comes to brand marketing, there is nothing stronger than peer-to-peer promotion. Brand ambassadors and fans motivate other people to choose and use your products and services, like your beverages. In marketing, this is called user-generated content (UGC), and it’s what […]

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| by Bill Sipper | 11 comments

Key Innovation Trends in Soft Drinks 2018

What Beverage Insiders Need To Watch Today Product trending is usually closely related to the consumer’s lifestyle. We are experiencing a global trend where it’s becoming popular to be a workaholic, to go to the gym regularly, to live an organic and vegan lifestyle and to avoid unhealthy products, such as sugar or artificial ingredients. […]

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| by Bill Sipper | No comments

F&B Industry Branding

How Branding is Evolving in the Food and Beverage Industry In today’s food and beverage industry, consumers want brands to be authentic. Branding is evolving in this industry.  They are quick to pick up when they aren’t authentic and to tell others on social media. Brands have to keep customers fully informed about the products […]

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| by Bill Sipper | 1 comment

Food and Beverage Company Faults

A Food and Beverage Company that doesn’t make Good Use of Social Media is Shooting itself in the Foot The intense competition that exists in the food and beverage industry can make it difficult for smaller brands to gain the attention of consumers. Using social media marketing effectively can make a difference. People tend to […]

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| by Bill Sipper | No comments

Electric Cars Could Have An Impact On Beverages

Will beverage sales drop as more electric cars take to the road? When electric cars hit the road and drivers don’t have to fill up tanks at gas stations, could impulse purchases at convenience stores drop? Morgan Stanley analysts have concluded that this could take place. Convenience stores could take a hit In a report […]

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| by Bill Sipper | 1 comment

Generation Z Most Connected Generation Ever

Generation Z – Marketing to The Most Connected Generation Ever Generation Z, or Gen Zers, are born after 1995, and they grew up with internet access and mobile technology. This makes them harder to market to than other generations in that they have developed very selective filters. They have a very short attention span! But […]

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| by Bill Sipper | 1 comment

Amazon’s Strategy Changed the Marketplace

Strategy And Your Brand Amazon has been a game changer in the digital marketplace where it has redefined the customer experience. Traditional brands are fighting to stay relevant as they compete with new, digitally experienced companies.Your brand needs to understand Amazon’s strategy. Prime, Amazon’s membership program, is helping to accelerate its forward momentum.  Over 40 […]

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