| by Bill Sipper | No comments

5 Ways Your Beverage Business Can Maximize Influencer Marketing

Beverage Business Marketing An influential voice has the power to get people to listen, change their opinion and impact their decision. Therefore, influential people can resonate with their audience to benefit brands in any industry, even the beverage business. And as one of the latest trends in marketing, beverage companies can use influencer promotion to […]

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| by Bill Sipper | 1 comment

Food and Beverage Company Faults

A Food and Beverage Company that doesn’t make Good Use of Social Media is Shooting itself in the Foot The intense competition that exists in the food and beverage industry can make it difficult for smaller brands to gain the attention of consumers. Using social media marketing effectively can make a difference. People tend to […]

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| by Bill Sipper | No comments

Mobile Apps Influencing F&B Industry

How mobile apps are influencing the food and beverage industry We live in the age of mobile phones, and the majority of smartphone owners use their phones to engage in multiple activities. The impact of mobile apps on the food and beverage industry is continuing to create change. Consumers love to share culinary experiences and […]

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| by Bill Sipper | No comments

Electric Cars Could Have An Impact On Beverages

Will beverage sales drop as more electric cars take to the road? When electric cars hit the road and drivers don’t have to fill up tanks at gas stations, could impulse purchases at convenience stores drop? Morgan Stanley analysts have concluded that this could take place. Convenience stores could take a hit In a report […]

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| by Bill Sipper | 1 comment

Generation Z Most Connected Generation Ever

Generation Z – Marketing to The Most Connected Generation Ever Generation Z, or Gen Zers, are born after 1995, and they grew up with internet access and mobile technology. This makes them harder to market to than other generations in that they have developed very selective filters. They have a very short attention span! But […]

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| by Bill Sipper | 1 comment

Amazon’s Strategy Changed the Marketplace

Strategy And Your Brand Amazon has been a game changer in the digital marketplace where it has redefined the customer experience. Traditional brands are fighting to stay relevant as they compete with new, digitally experienced companies.Your brand needs to understand Amazon’s strategy. Prime, Amazon’s membership program, is helping to accelerate its forward momentum.  Over 40 […]

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