| by williamsipper | 1 comment

The Current State of the Specialty Food Industry in 2018

  Specialty foods are unique and highly valuable food items. Typically, this type of food is produced from small amounts of high-quality ingredients, which is the reason behind their above-average price tag, but also their overall quality and health benefits. In 2018, The Specialty Food Association released a two-year study titled The State of the […]

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| by williamsipper | 1 comment

Why User-Generated Content is What Consumers Crave

Beverage Marketing: Why User-Generated Content is What Consumers Crave Fans create brands. And when it comes to brand marketing, there is nothing stronger than peer-to-peer promotion. Brand ambassadors and fans motivate other people to choose and use your products and services, like your beverages. In marketing, this is called user-generated content (UGC), and it’s what […]

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5 Ways Your Beverage Business Can Maximize Influencer Marketing

Beverage Business Marketing An influential voice has the power to get people to listen, change their opinion and impact their decision. Therefore, influential people can resonate with their audience to benefit brands in any industry, even the beverage business. And as one of the latest trends in marketing, beverage companies can use influencer promotion to […]

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Mobile Apps Influencing F&B Industry

How mobile apps are influencing the food and beverage industry We live in the age of mobile phones, and the majority of smartphone owners use their phones to engage in multiple activities. The impact of mobile apps on the food and beverage industry is continuing to create change. Consumers love to share culinary experiences and […]

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| by williamsipper | 1 comment

Generation Z Most Connected Generation Ever

Generation Z – Marketing to The Most Connected Generation Ever Generation Z, or Gen Zers, are born after 1995, and they grew up with internet access and mobile technology. This makes them harder to market to than other generations in that they have developed very selective filters. They have a very short attention span! But […]

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| by williamsipper | 1 comment

Amazon’s Strategy Changed the Marketplace

Strategy And Your Brand Amazon has been a game changer in the digital marketplace where it has redefined the customer experience. Traditional brands are fighting to stay relevant as they compete with new, digitally experienced companies.Your brand needs to understand Amazon’s strategy. Prime, Amazon’s membership program, is helping to accelerate its forward momentum.  Over 40 […]

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