| by Bill Sipper | 1 comment

Retail & Grocery: Amazon.com, Inc.

In only 24 years, Amazon.com Inc. has evolved from a little online bookstore to the most extensive digital retailer in the world. Generating $177.9 billion in net sales from its over 300 million users in 2017, it is a giant in many markets, including retail and groceries. As the company remains true to its four […]

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| by Bill Sipper | No comments

Creating North America’s Premier Food Wholesaler

  In June 2018, United Natural Foods (UNFI) and Supervalu decided to uproot North America’s wholesale distribution by combining their efforts to create a premier wholesale distributor. UNFI is the largest distributor of natural organic products in the United States and Canada, while Supervalu is the largest publicly traded wholesaler in the U.S. Their joint […]

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| by Bill Sipper | 1 comment

The Current State of the Specialty Food Industry in 2018

  Specialty foods are unique and highly valuable food items. Typically, this type of food is produced from small amounts of high-quality ingredients, which is the reason behind their above-average price tag, but also their overall quality and health benefits. In 2018, The Specialty Food Association released a two-year study titled The State of the […]

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| by Bill Sipper | 1 comment

Why User-Generated Content is What Consumers Crave

Beverage Marketing: Why User-Generated Content is What Consumers Crave Fans create brands. And when it comes to brand marketing, there is nothing stronger than peer-to-peer promotion. Brand ambassadors and fans motivate other people to choose and use your products and services, like your beverages. In marketing, this is called user-generated content (UGC), and it’s what […]

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| by Bill Sipper | No comments

5 Ways Your Beverage Business Can Maximize Influencer Marketing

Beverage Business Marketing An influential voice has the power to get people to listen, change their opinion and impact their decision. Therefore, influential people can resonate with their audience to benefit brands in any industry, even the beverage business. And as one of the latest trends in marketing, beverage companies can use influencer promotion to […]

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| by Bill Sipper | 11 comments

Key Innovation Trends in Soft Drinks 2018

What Beverage Insiders Need To Watch Today Product trending is usually closely related to the consumer’s lifestyle. We are experiencing a global trend where it’s becoming popular to be a workaholic, to go to the gym regularly, to live an organic and vegan lifestyle and to avoid unhealthy products, such as sugar or artificial ingredients. […]

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| by Bill Sipper | No comments

F&B Industry Branding

How Branding is Evolving in the Food and Beverage Industry In today’s food and beverage industry, consumers want brands to be authentic. Branding is evolving in this industry.  They are quick to pick up when they aren’t authentic and to tell others on social media. Brands have to keep customers fully informed about the products […]

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| by Bill Sipper | 1 comment

Food and Beverage Company Faults

A Food and Beverage Company that doesn’t make Good Use of Social Media is Shooting itself in the Foot The intense competition that exists in the food and beverage industry can make it difficult for smaller brands to gain the attention of consumers. Using social media marketing effectively can make a difference. People tend to […]

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