| by Bill Sipper | 11 comments

Key Innovation Trends in Soft Drinks 2018

What Beverage Insiders Need To Watch Today Product trending is usually closely related to the consumer’s lifestyle. We are experiencing a global trend where it’s becoming popular to be a workaholic, to go to the gym regularly, to live an organic and vegan lifestyle and to avoid unhealthy products, such as sugar or artificial ingredients. […]

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| by Bill Sipper | 1 comment

Drink Consumption in Philadelphia Drops

Sugary Drink Consumption in Philadelphia Drops A Drexel University study has found that the tax of 1.5 cents per ounce on soda and sweetened beverages in Philadelphia has meant that residents are about 40% less likely to drink soda every day. The researchers surveyed 900 Philadelphia residents before and after the tax took effect. They […]

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| by Bill Sipper | 1 comment

Philly’s Soda Tax Falls Flat

Other cities are watching as Philly’s soda tax falls flat All eyes are on Philadelphia as the results of 1.5 cents per ounce excise tax being imposed on beverages sweetened with sugar start becoming apparent. Philly’s soda tax was the first tax of this nature to be introduced in a major city. The idea was […]

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